This is pretty gangsta.
OK Go, who is known for their clever music videos like the calorie burning "Here It Goes Again," teamed up with Chevrolet and implemented product integration in the coolest possible way:
“OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.”
Props to High Snobiety
