[New Mixtape] August Alsina - 'The Product 2'

New Orleans is the home to many talented R&B artists like Dawn Richard and Luke James, but August Alsina is the newest crooner looking to put the city on his back as he climbs to the top. With his song "I Luv This Shit" doing numbers on radio (I just shut a bachelor party DOWN with this!),  August's latest mixtape The Product 2 is set to ensure his place as one of the contenders of the new school.

Stream the Def Jam/Radio Killa signee's DJ Drama hosted tape below!

HOURGLASS PICK: Downtown ft. Kidd Kidd

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[Music Video] Frank Ocean - "Lost"

If I had my way, each song from Frank Ocean's channel Orange would have a visual counterpart. It looks as if I'm one step to having my dream come true as Frank let loose the music video for the upbeat track "Lost."

Watch below as director Francisco Soriano compiles moments from Frank's summer of 2012, and be sure to buy the Grammy Award winning album on Amazon or iTunes if you haven't already!



Previously: Frank Ocean - "Eyes Like Sky"

[Music Video] Jhené Aiko - "Burning Man (3:16 PM)"

After taking us through the dark recesses of her mind on "3:16am," Jhené Aiko uses the sunshine of 3:16pm to bring us the lighter track "Burning Man."

Check out the visuals to the Artium songstress' new single below, and catch cameos from her Cocaine 80s collaborator James Fauntleroy and her daughter's uncle, Omarion. Jhené's major label debut Soul(ed) Out is in the works!



Previously: Cocaine 80's ft. Jhene Aiko & Common - "Fly Ass Pisces"

The-Dream ft. Fabolous - "Slow It Down"

The club's been full of turn up music lately, but The-Dream is trying to switch things up with his new single "Slow It Down" featuring Fabolous. Look for his next album Four Play to hit stores on May 7th via Def Jam, and hit the comments with your thoughts on "Slow It Down."


[XZ]

Previously:

• The-Dream ft. Pusha T - Dope B*tch [Music Video]
• Fabolous ft. Chris Brown - "Ready"

[Music Video] CyHi The Prynce - "Far Removed"

CyHi The Prynce isn't letting up on the promotion for his January 29th mixtape Ivy League: Kick Back as he premieres the visuals to "Far Removed," a continuation of the story told in the video to "Favorite Things" (after the jump). Also starring in the clip is fellow ATL emcee Pill.


Directed by BPace Productions

Fabolous ft. Chris Brown - "Ready"

Fabolous hasn't been slow to drop mixtapes, but it's been a while since he's released a full length album. To kick off the promotion for his forthcoming effort Loso's Way II, he caters to the ladies with The Runners produced "Ready" featuring Chris Brown.

iTunes

Previously:

• Fabolous ft. Wale & French Montana - Dance Move
• Brandy ft. Chris Brown - Put It Down [Music Video]

[Music Video] Jhené Aiko - "Mirrors"

Hopefully you were fortunate enough as me to catch Jhené Aiko's opening set on Nas & Lauryn Hill's Life Is Good/Black Rage tour. She was incredible.

The Artium/Def Jam songstress continues to show off her darker side with "Mirrors," the follow up to Souled Out's lead single "3:16 AM."

Directed by Topshelf Junior

Big K.R.I.T. - The Making of 'Live From The Underground' [Documentary]

Congratulations K.R.I.T.! Go get Live From The Underground NOW!

Big K.R.I.T. - Thank You Kindly

Big K.R.I.T.'s Live From The Underground debuted at #5 on the Billboard charts thanks to his hard work, team, and most importantly the fans.

"I wanted to thank all the fans for the support, so I did this one for ya'll. #ThankYouKindly" -K.R.I.T.



[XZ]

Previously: DubbleOO ft. Big K.R.I.T. - Fresh Out The Wrap

Big K.R.I.T. - Live From The Underground [Free Album Stream]

Talk about a pleasant surprise. NPR has been beasting with its First Listen series, and thankfully we can stream Big K.R.I.T.'s Def Jam debut Live From The Underground in its entirely before it drops on June 5th.

STREAM: Big K.R.I.T. - Live From The Underground

*Puts headphones on and drowns the rest of the world out*

Previously: Big K.R.I.T. ft. Juicy J & Waka Flocka Flame - Temptation (Remix)

2 Chainz ft. Drake - No Lie (Prod. by Mike WiLL Made It)

2 Chainz has the world's attention right now. He built his buzz on the street years ago, and he's eased his way into mainstream thanks to his hilarious verses. He claims that "No Lie," his new single with Drake will change your ears, so let's see.


Download: 2 Chainz ft. Drake - No Lie (Prod. by Mike WiLL Made It) [Clean]
2 Chainz ft. Drake - No Lie Lyrics


Based On A T.R.U. Story is set to drop via Def Jam (and G.O.O.D. Music?) on August 14th.

Props to XZ

Previously:

• Kirko Bangz ft. 2 Chainz & Juelz Santana - Drink In My Cup (Remix) [Music Video]
• Drake ft. Lil Wayne - H.Y.F.R. (Behind The Scenes) [VIDEO]

Q-Tip Signs With G.O.O.D. Music/Def Jam Records

Q-Tip and Kanye have worked together for years, and now their partnership is official!

Read the full story at The Well Versed.

Previously: 2 Chainz Brings Out Kanye West As A Surprise Guest On 106 & Park [VIDEO]

2 Chainz Signs With Def Jam Records

Rumors had been spreading this week that 2 Chainz had inked a major deal with Def Jam, and Tity 2 Necklaces confirmed the rumor today in an interview with XXL. Looks like the hottest free agent finally has a home!

“It’s the Real University, Two Gun Gang, Street Executives. It’s not DTP no more. I’m actually behind [Ludacris], he’s still my homie. I just took another route as far as running my own company and bossing up. But on the other hand, I’m still working with him. He has an album coming out this year, as well. Matter of fact, we are label mates, now, which is crazy. So, yeah, that’ll be cool. I’m looking forward to that."

Tomorrow, he'll make his official announcement on MTV's Rap Fix Live at 4 PM, so I'll make sure to keep you posted!

Props to Rap Radar

Previously: Nicole Wray ft. 2 Chainz - I Like It [Music Video]

Jhené Aiko Signs With Def Jam!!

Score 1 for the underground!! Jhené Aiko, one of my personal favorite artists out, has Sailed her Soul(s) to Def Jam for a deal with the No I.D., the head of the Cocaine 80s family. I'll have more info as it comes, but make sure you give her a shoutout on Twitter for the business move.

And for the diehard fans worried that she'll change, just listen to her music! Plus she's joining an incredible team of singer songwriters signed to Def Jam like The-Dream, James Fauntleroy & Frank Ocean so I feel like the sky's the limit for the Cali beauty.

Previously: Jhene Aiko - In Love We Trust ft. Casey Veggies

Big K.R.I.T. Holds A Listening Session for "Live From The Underground"

Big K.R.I.T.'s Def Jam debut album may have been pushed back to the top of 2012, but the majority of the album is complete.  Watch below to see what went down when he held an album listening party and took questions that got K.R.I.T. to discuss collaborations, his history with Def Jam, and his involvement with T.I.'s "I'm Flexin'."



Props to RM

Previously: Big K.R.I.T. Freestyling in the BET Hip Hop Awards Cyphers

Big K.R.I.T. Pushes Back Debut Album

I know I've been going on and on about all of the albums and EPs dropping on September 27th, and I was hype for every single one of them to be released.  Unfortunately, due to unknown reasons at the moment, Big K.R.I.T.'s Def Jam debut album Live From The Underground has been delayed until at least 2012.

Big K.R.I.T. confirmed this today through a retweet, which you can see for your own eyes here.

I'm a little confused by the delay.  I can understand pushing the album back for a few weeks in an attempt to maximize sales and diffuse the competition, but pushing it back until next year?? Live From The Underground is completed, his following his tremendous, and I think that the label should take advantage of this peak in his popularity to release the album.  As long as he continues to release great music and promote, hopefully his following will be just as large, if not larger, in 2012.

Previously: New Music Video: Berner - Yoko f/ Big K.R.I.T., Chris Brown & Wiz Khalifa

Next Up: Mr. Finley

As a self-proclaimed DJ (Big Boi, I don't wanna hear it) I feel it's my duty to help promote the artists and songs I keep on rotation. Mr. Finley is a Vegas native signed to Def Jam and part of Yelawolf's Ghet-o-Vision label.  His latest single "Oh Yeah" f/ Yelawolf has been getting all kinds of iTunes play counts and off-beat scratches on my Virtual DJ, and if it gets to the clubs it'll make all my emoticon typing gangstas want to smack the snapbacks off somebody. You definitely won't be disappointed.



Hit the jump to download his newest mixtape...